It is already our fourth design for Eleven. Our task this time was to develop a creation for the purposes of the premiere of the New Balance shoes from the “Flying the Flag” collection inspired by the flag of Great Britain, as this model as the only one is made in domestic factories in the town of Flimby.
We used shapes and colours of the flag as an inspiration to build abstract forms.
We gathered natural objects and those close to the spirit of the handicraft product. We created a visually clean picture and session without using many elements.