Predica is a company supplying information technology systems for various sectors, for example, real estate, logistics, telecommunication or banking. It assumed words of Alan Kay as its motto: “the best way to predict the future is to create it”. As it turned out, this motto was quickly reflected in our work on the design.
We began with lifting the previous sign, but as early as at the concept stage, we jointly came to a conclusion that we should go definitely further.
The most advanced tool and a group of specialists guarantee that each project will be brought to a conclusion. Hence the symbol of a dot which used as a movable element shows us the world of the Predica brand.
We focused on simplicity and elegance with indication of the care for a detail in all elements. And it is also how, for example, laminated business cards with dry embossed matter were created.