King Edward VII used to say: You do not only drink wine. You smell, observe, admire, taste, sip, savour it and you talk about wine. We additionally decided to design it and give it to our friends and clients.
And this is how a series of limited packaging combining medieval drawings with simple geometric shapes in modern vivid colours was created.
Labels and wrapping paper were made in the silk-screen printing technology. The symbol on manually made tubes was embossed dry.
The series of posters promoting each of the bottles supplements the whole design.